Johnnie Walker Blue Label Ultra No Further a Mystery
Johnnie Walker Blue Label Ultra No Further a Mystery
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The Ultra bottle is the results of a 5-12 months quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging achievable whilst retaining the luxury aura of your franchise and its Distinctive combination of whiskies, which contain ultra-uncommon Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
The end result saw glass currently being hand-blown right into a teardrop condition. For the first time inside the model’s history, the iconic square Johnnie Walker bottle has become reformed.
Diageo’s experimented with sustainable packaging right before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle will be the idea on the spear for glass—specifically for firms wishing to promote in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals
World Structure Director at Diageo, Jeremy Lindley who led the design task, mentioned, “Johnnie Walker Blue Label Ultra was born away from an ideation session investigating the way forward for luxurious. With other types going towards light-weight – such as eyewear and high-performance biking – we questioned irrespective of whether luxurious spirits could comply with match. “We took our vision to the staff of skilled glassmakers and during a five calendar year examination-and-find out procedure slowly found out how to generate stylish, light-weight glass.
From peaty whisky to fruity whisky, lean on our specialist insights to find out the full assortment and character of various whisky flavours.
The result is really an field-1st that, and also acquiring exquisite elegance, showcases what luxury, lighter-excess weight, reduced-carbon bottles of the future could seem like. As Section of the Diageo Spirit of Progress action plan, Johnnie Walker aims to reduce the pounds of glass Employed in its packaging; an ambition that may be aimed at lessening the level of carbon emissions linked to packaging.3 Even though the technology is not really still accessible to start bottles of this weight at scale, forever, the expertise Johnnie Walker has garnered is previously becoming placed on lightweighting tasks through the Diageo portfolio.
Sure—this collectible edition is usually requested on the internet and shipped securely towards your door with signature confirmation.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is a glimpse into the way forward for sustainable luxurious spirits packaging
Find out more about Spirit of Development – our world ESG programme to aid create a a lot more inclusive and sustainable environment.
5 years in the past, Johnnie Walker established out with a certain ambition; to move the spirits marketplace forward. Owning discovered that a lot of luxurious classes were heading in a different path – ‘fragile’, as an alternative to ‘heavy’ – the model sought to experiment with certainly one of its most luxurious whiskies. Aiming to push the boundaries of lightweighting glass, all from the name of progress.
With much less than 888 johnnie walker blue label ultra bottles released globally, Every bottle is individually numbered and introduced inside of a luxurious collector’s scenario.
We figured out that the lightest, strongest glass bottle you can also make with no compromising durability is often a teardrop shape.
The reveal of Johnnie Walker Blue Label Ultra signals the brand name’s dedication to innovation, with hopes that the ground-breaking layout could encourage the greater lavish, light-weight, and very low-carbon whisky bottles of tomorrow.
“It is possible to say It truly is valuable that we’re acquiring ahead from the curve with all the laws. But we’d started off [Ultra] in advance of [PPWR policies] have been printed,” says Lindley, incorporating that it’s critical for Diageo to prioritize since it’s a “significant improve for [all our liquor groups] for being considering minimum amount attainable packaging bodyweight.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, first manufactured in distilleries which have given that shut.
Johnnie Walker set out to progress the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, motivated from the development in direction of 'delicate' rather then 'weighty' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.